Size chart

Standard Sizes
8 10 12 14 16
Shoulder 13.5 14 14.5 15.5 16
Armhole 8 8.5 9 9.5 10
Bust 36 38 42 46 48
Waist 34 36 40 44 46
Hip 38 40 44 48 52
Sleeve 3/4 17 17 17 17 17
Sleeve full 21 21 22 22 22
Lengths
Shirt/Blouse 27 27.5 28 28 28
Top 30 30 31 31 32
Short Tunic 35 36 37 38 40
Tunic 37 38 39 40 40
Short Kurti 36 37 38 39 40
Long Kurti 40 41 42 43 43
Maxi 47 48 48 49 49
Dress 40 49 41 41 41

Our Journey

Our journey began 24 years ago, when a woman rediscovered herself in the city of mystics and shrines called Multan. Fatima immersed herself in a rich and vibrant culture where she discovered a profound connection for the beauty of her surroundings. This fed into her obsession for handmade crafts, where she discovered her purpose of preserving indigenous crafts of that region and beyond. Fatima created Ishq in 2018.

Ishq is a lifestyle brand that explores the charm and creation of handcrafted artefacts across the subcontinent, especially seeking products that reveal a story which we can connect with. Our products are handmade with love and are beautifully crafted using natural, fine, and honest materials. Each of our bespoke items reveal a unique story.

Sustainable | Ethical | Vintage

Our Love for Sustainability

We aim to bridge ancient traditions with the younger generation in our narrative.

At Ishq, we celebrate the beauty of imperfection which make our products so unique. We are passionate about keeping small industries alive. We work alongside independent designers, brands, and craftspeople to fill homes around the world with artistic, handmade, vintage, and rare finds. We pride ourselves on recycling fabric inhouse where we create our throws and other recycled products.

100% Handmade | Designed by expert artisans