Our Story
Our journey began 24 years ago, when a woman rediscovered herself in the city of mystics and shrines called Multan. Fatima was enchanted by the mysticism surrounding her, where she immersed herself in a rich and vibrant culture and discovered a profound connection for the beauty of her surroundings. This fed into her obsession for handmade crafts, where she discovered her purpose of preserving indigenous crafts of that region and beyond. At a time where we speak about the distances between us, Fatima wanted to connect the intrinsic beauty of cultures, bringing the East to the West. Fusing together tradition and heritage for people who share a passion and appreciation for crafts, she created Ishq in 2018.
Ishq is a lifestyle brand that signifies love, passion and madness. It explores the charm and creation of handcrafted artefacts across the subcontinent, encouraging us to rediscover tradition and to seek out products that reveal a story which connect to our soul. Our products are handmade with love and are beautifully crafted, marking the maker’s mastery using natural, fine and honest materials. Each of our bespoke items reveal a unique story, contributing love and passion. At Ishq, we believe everything amongst us is sacred and imbued with infinite potential. We celebrate the beauty of imperfection derived from the ‘wabi-sabi’ philosophy, which exists all around us and stems from Buddhist and Japanese ideologies.
Our goal is to inspire and instil careful consideration regarding the items people own. We ensure all products are conscientiously crafted, responsibly sourced, sustainable and ethical without the need to compensate on style. The product range covers a diverse assortment of curated home décor, pottery, fashion, jewellery and accessories. Ishq are passionate about keeping small industries alive. We work alongside independent designers, brands and craftspeople to fill homes around the world with artistic, handmade pieces that bring joy to your lives.
Ishq customer is conscientious and creative, who seeks a sense of adventure through a portal of discovery. Their passion and desire for knowledge gifts them with a strong sense of self that is reflective in an eclectic sense of style. Ishq is a place to express individuality but withstanding constant changing trends, offerings a solution to the gruelling concern of mass-produced industries.
