At Ishq we believe in nurturing our family of artisans who are the heart and soul of our products. We appreciate their unique artistry and recognise that they are some of the most talented craftsmen/women in the world.
The founder, Fatima, has always had a passion for empowering underprivileged girls and women in rural areas of Pakistan. Over the years she has been involved in Charity Support Trust, Children’s Literature Trust and has also been President of Women's Chamber of commerce in Multan, using this position to support and empower women.
''Project wellbeing'' is our charity whereby we give 5% of proceedings from all sales to help girls through social projects and scholarships for attending college.
When you buy a product at Ishq, you are helping support the foundation as well as being part of our story and journey.
At Ishq, we embrace imperfections. We use natural and organic materials. We work holistically and endeavour to reduce carbon footprint making our products eco-friendly.
We are a small close-knit team of Artisans, Photographers, designers and dreamers, who work from Pakistan and London to create products for customers who have the same passion for unique, imperfect masterpieces.